Hi, I’m Basudhara Choudhuri!
It’s nice to e-meet you!
I am a Deputy General Manager at Purple Audacity (New Delhi, India). I graduated with distinction from the Master of Marketing (MMKG) program at the Schulich School of Business in 2022, and also have a background in Applied Mathematics and Economics from FLAME University.
This website is home to my professional work, hobbies, and everything in between. You can check out the menu above to navigate through the different types of work and activities I have been engaged in.
What I love to do most is tell stories.
In fact, I was eighteen years old when I self-published a collection of short stories and poems.
I am always on the lookout for stories. When I was a kid, this meant finding stories from every nook and cranny of my imagination. I would spend hours scribbling and doodling in notebooks or typing aggressively into colourfully-formatted MS Word documents.
I am still on the lookout for stories. The only difference is, now I like to look for the common story that often connects seemingly unrelated pieces of information. I get a thrill out of digging through data, trying to find the story that it is trying to tell me.
Apart from telling stories, there are a host of other skills and interests that I bring to the table.
Quick Learner
When I was a kid, I loved reading instruction manuals. My biggest project was reading the Microsoft Office 2000 guide that my father received from work and trying to learn everything I could about the Office Suite at the age of eight.
I have retained this love for learning even now. I took up my initial roles as social media analyst and social media marketer without any background in digital marketing. I was quick to learn on the job and also deliver results.
Adaptable
My professional experience has been in start-ups. Working in small organizations has taught me to fulfil multiple roles with ease.
During the pandemic, my employer pivoted from travel to digital marketing. This pivot came with many changes. I went beyond my role as a social media marketer and oversaw all project completions, navigated all client relationships, and managed the calendars of the co-founders of my organization.
Engaging
Whether it is a large audience or a small team, I am just as comfortable and engaging in every scenario.
I have been a Toastmaster for 7 years and it has equipped me with the skills required to deliver an effective presentation or hold the attention of a large crowd. I have also been practising improv for a year and have used it to facilitate engagement within and outside my organisation.